The flag business is seasonal. During the cold months, our sales drop off dramatically. It makes sense; during the winter, we’re all indoors and flags, for the most part, are outdoor products. Last year, during these slow months, FlagandBanner.com made a calculated decision to allocate more money for advertising than ever before. If there was ever a silver bullet for selling flags in the winter months, we were going to find it. I can conclusively say: There is no silver bullet.

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A few years back I took a leap of faith and hired for a new position, a sales assistant position. My thought was, this new person could help streamline and alleviate some of the busy work of my sales staff, thus freeing up my experienced salespeople to use their time more wisely, ie. selling. It worked. Sales increased, morale increased, and a team atmosphere was garnered.

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In FlagandBanner.com’s parking lot stands an 80 ft. flagpole with a 15×25 ft. American flag. The past few Mondays as husband Grady entered the parking lot, he noticed that over the weekends someone was driving circles around our flagpole.

At first it was a curious site, like a crop circle, but as the circular ruts in the lot deepened, the problem of potholes and strewn gravel became a nuisance. As Grady pondered who would so consistently be returning to do “donuts” in our parking lot, a suspect came to mind.

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