Under my management, Arkansas Flag and Banner has grown to be a multi-million dollar company with 25 full-time employees. Embracing the Internet, technology, SEO and Google advertising, multi-media advertising, and direct-buying techniques, Flag and Banner has become a nationally recognized force in the flag and patriotic merchandise market.
Kerry McCoy restored a priceless landmark and piece of history in downtown Little Rock. She shares the inspiring story of Dreamland Ballroom in countless community speeches. She conducts tours of FAB to school children and clubs. FAB is a member of Rotary, and Little Rock and North Little Rock Chamber of Commerce. Kerry McCoy is a life-long member of Trinity Episcopal Church.
Mass Mutual Blue Chip Enterprise Award, NIFDA’s Betsy Ross Award for outstanding service, and 2019 Outstanding Stewardship Award in Historic Preservation from Preserve Arkansas.
President and Founder at Arkansas Flag and Banner
Began Arkansas Flag & Banner in 1975 with a capital investment of $400. Started by cold-calling on businesses.
Worked part-time jobs for the first 9 years to supplement income while growing the company.
Hired a salesperson.
With a $20,000 loan, placed Yellow Page ads in the seven surrounding states and moved into a commercial property on Main Street in North Little Rock.
Implemented a small, commission-based, sales force.
Purchased the first sewing machine and developed a sewing department.
Purchased a computer graphics machine and began to sell vinyl, computer-generated banners and developed a graphics department.
Due to demand for flags in response to Operation Desert Storm and a broken supply chain, began to screen print flags and banners out of an old warehouse on 6th Street.
With the profits from Operation Desert Storm demand, bought and renovated the current headquarters, Taborian Hall, on Ninth Street.
Purchased the first office computers and computerized the sales and accounting processes.
Purchased the name FlagandBanner.com and began to reinvent the business model.
Upgraded all software in sales and accounting. With a $500,000 loan, upgraded the infrastructure of FlagandBanner.com into the 21st century.
Began a retail storefront. This involved renovating, merchandising and purchasing trips. All gifts and accessories published to the website.
Doubled the size of the retail store, now 2,500 square feet of retail space.
Installed fiber optics, a new phone system and IT hardware for hosting the website in-house.
With the help of UALR, published the history book about Taborian Hall, Temple of Dreams, by Berna Love.
Experimented with overseas purchasing in the Asian manufacturing market to buy direct. Determined travel expense and time away from the office made it ineffective at this time.
Restructured the advertising budget and focus —less money spent on print ads and Yellow Pages, more money allocated for web advertising.
Doubled the warehouse space and implemented a new warehouse code and procedures for better inventory management.
Started the nonprofit, Friends of Dreamland Ballroom, dedicated to bringing back the music, the history and party to the Dreamland Ballroom.
Received the TAAC matching grant to upgrade technology and the website.
Launched new and improved website with updated coding.
Published the first Brave Magazine inspired by our FAB customers. Each week during Monday Morning Meetings, we took note of so many customers’ stories about the flags and banners they bought. Boom! — the birth of Brave — a magazine about brave people, small and large.
Our efforts of saving Dreamland were recognized in a documentary released by Arkansas PBS “Dreamland: Little Rock’s West Ninth Street”.
Began weekly radio show and podcast, Up In Your Business with Kerry McCoy, a mentoring and biography show. Each week, successful people are interviewed who tell their story. It is inspiring and encouraging to hear even successful people have bumps in the road.
Upgraded mobile friendly website.
Received NPS Civil Rights grant and facilitated the construction of an ADA accessible elevator, building addition.
Expanded Kerry McCoy Enterprises to include OurCornerMarket.com, an online retailer of memorials, plaques, and address plates.
Acquired Freedom Flag & Banner in Miami, Florida.