The flag business is seasonal. During the cold months, our sales drop off dramatically. It makes sense; during the winter, we’re all indoors and flags, for the most part, are outdoor products. Last year, during these slow months, FlagandBanner.com made a calculated decision to allocate more money for advertising than ever before. If there was ever a silver bullet for selling flags in the winter months, we were going to find it. I can conclusively say: There is no silver bullet.

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In order to mitigate risks, large companies become inflexible and impersonal. Avoiding the risk of discrimination is accomplished by discouraging nepotism. But, at FlagandBanner.com, we feel a societal duty to support our employee’s families and train the young. So much so, that our employee roster reads much like the book of Numbers in the Old Testament.

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