FlagandBanner has had the best year. Our sales are up, our stress is down and our bills are all paid. Man it feels good.
And then it happens. Just when you think you’re sittin’ pretty, Boom–everything changes. Thank goodness I am an eternal optimist. I like what one of my employees, Jason, just said, “Think Big.” And why not? But right now my big thoughts are about Big Losses.
This November’s sales are slower than I have seen them all year. And you’d think it is because of all the fears of recession we keep hearing. But, historically, the economic trends of the country haven’t applied to the flag business. In fact, sometimes they even go in the opposite direction. When people are feeling poorly, they rally around the Flag and the Cross because, emotionally, they can believe in State and Church to see them through. And when other businesses see a slump in sales, they tend to advertise more. And given that Banners are a relatively inexpensive way to advertise, we sell more banners. Maybe I need to buy a banner.
So what gives? I have revved up our advertising and still nothing. I don’t know the answer. What I do know is that come this Friday, if things don’t change, I am going to have to scrub up and get my hands dirty. After 33 years as chief surgeon at Arkansas Flag and Banner, I have learned that you have to stop the bleeding if you want to save the patient, and the faster you do it the better. Dang it. We still have ’til Friday. Maybe we’ll have a great day today(that is my eternal optimist speaking).
