Surprising to many, election years are not good for the flag business. Sure, we sell bunting to campaign offices and pep rallies, but that doesn’t make up for the overall downturn in annual sales …

As the election grows nearer, like everyone, I worry.
People often think election years are good for the flag business but, in truth, most retailers (except media ad men) post low sales during the third quarter of these fate-filled years.