In business, there is more to making a sale than just making the sell. First and foremost, there is the connection between the buyer and the seller: Can the buyer and seller communicate well, instill trust, and meet the customer’s needs in a timely and affordably fashion?

A few years back I took a leap of faith and hired for a new position, a sales assistant position. My thought was, this new person could help streamline and alleviate some of the busy work of my sales staff, thus freeing up my experienced salespeople to use their time more wisely, ie. selling. It worked. Sales increased, morale increased, and a team atmosphere was garnered.