In my 40+ years in business, Flag and Banner (FAB) has been through decades of drastic changes. When first starting out in 1975, I sold flags door to door and even carried some inventory in the trunk of my car. But when gas prices soared, when my daughter was born, and when long-distance calling became affordable (due to the deregulation of Ma Bell’s monopoly), I changed to a telemarketing sales strategy.
It’s weird to think about … Arkansas Flag and Banner preceded Google on the web by three years and became one of Google’s first customers. It’s true! They used to send me Christmas gifts. I got a Google beach towel one year and a Google mini fridge the next year; it never really cooled.
As the shipping boxes began to pile up by the recycle bin, so, too, did my guilt. How many trees had to die in the fulfillment of my consumerism? Shipping a single item per box with all its packing waste is not exactly earth friendly, but I rationalized that I was saving on fuel and reducing air pollution. It seems that, in all of life, there is a trade-off.