The flag business is seasonal. During the cold months, our sales drop off dramatically. It makes sense; during the winter, we’re all indoors and flags, for the most part, are outdoor products. Last year, during these slow months, FlagandBanner.com made a calculated decision to allocate more money for advertising than ever before. If there was ever a silver bullet for selling flags in the winter months, we were going to find it. I can conclusively say: There is no silver bullet.