Opinion

Why, Oh, Why Do Hospitals Want More Patients?

Why do hospitals advertise for more patients when they can’t even take care of the ones they already have due to chronic understaffing and a shortage of available beds?

Because of my past illness and Grady’s currently aging parents, we’ve patronized a variety of Emergency Rooms and Regional Hospitals over the last two years. A couple of things we’ve learned; ICU’s are top tier but the rest of the hospital? Bottom rung. And, if you can find a rural, regional hospital outside of Little Rock it is usually nice, clean, and friendly.

But if you need care in Little Rock at a Little Rock hospital (of which there are many), you better set your expectations low. Emergency rooms have become a bad joke. They are not for emergencies. They are for people who can’t get in to see a doctor in a timely fashion, which is almost everyone.

This past October, I wrote a blog post about my father-n-law’s poor stay at Baptist Hospital. To my surprise, I received a formal apology letter from the hospital. Instead of thinking, “oh how nice” I thought, “wow they have to pay someone to troll the internet and write apology letters.”

It just confirmed what I have come to believe: Hospitals are more about image than care giving.

Wouldn’t it be nice if they redirected some of that PR, advertising, and apology money toward patient care and staff retention.

 What a novel concept!


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