It may seem too early to start planning for Christmas. But for us retailers, it is late. Most retailers buy their holiday stock in January, with a late fall delivery schedule. Though FAB doesn’t have all its holiday inventory on display yet, we still need to start planning our advertising campaigns, buying ad space, and ordering print material for our December mailers.

After losing our Brave Magazine editor to retirement, I wondered if Flag and Banner (FAB) would ever have the chutzpah to publish it again. I say that because making a magazine is hard work, expensive and takes a lot of brain power, thus the editor must be someone with a passion for it, otherwise it becomes something we (the marketing department) collectively put off, and put off, and put off. Which we did for a while. But I am glad to say it is back and we feel like proud papas (or mamas).

Anyone will tell you, to get the best return on marketing money spent, advertise to existing customers. If you have…

I remember my mother saying that no matter how old her children got, for her own peace of mind, she…

I don’t know if I am ECSTATIC OR FURIOUS to find out that FlagandBanner.com has over 60 thousand current customers…