I’m always so excited to leave town and so glad to come
There was a time we successfully advertised in the Yellow Pages, made cold calls to businesses and exhibited at trade shows. Of those prospecting methods, the only one we still do are trade shows…and the jury is out on whether trade show’s still work for FlagandBanner.com.
This past week was the Water Park Show in Las Vegas. My co-worker and I like this convention because it’s held in October (which is an easy time to be away from the office) and they’re always in a sunny, warm climate.
Since this year the trade show was in Vegas, a visit to the Craps
table was a must. Games are my jam. Gambling is not my motivation. I am a business
woman and I know bad odds when I see them. Still, it’s fun to play and when in
Figuring out the odds of the attending trade show is not so
clear. The costs associated with the convention are easy to calculate, but the
benefits are hard to measure. What we know is: we meet a lot of people, hand
out a lot of specialty items with our name on them and learn all kinds of stuff
both personal and business. But does that convert into future sales?
Once back home, I was having a nice, long visit with my
oldest son. He has recently returned to Little Rock and begun a new job. We
talk and he recounted his previous work week and his exasperation at the
disorganization of his new position. He said that in the few days that I had
been out of town, he had become so frustrated that he considered quitting,
which is not like him.
On the evening of this frustrating day, he went out alone for
Chinese food, to think. Once seated, he watched an immigrant couple, skillfully
and with pride, prepare his meal. Contemplating their spirit of excellence, his
mood began to lift. These people took risks and worked hard for the privileges
that he received just by being born an American. Perspective and gratitude came
After his dinner, he called his partner for their daily share. His partner listened and gave advice that spoke not only to my son, but to me too! I’ve never heard it put so simply. He said, “Take all opportunities and win at them.” BOOM!
You may not be able to win in Vegas or calculate, with
accuracy, the winnings of your trade show. But we can ALL win at life. Look at
each challenge as an opportunity to win. And to feel like a winner, take note
from our immigrant Americans: do all good works, big and small, with a spirit