Olympic Pictograms

athens-sign.jpgThe Olympics pushes the limits of human capability. While many look to what new record is created, I am looking for innovations in signs.

Notice how effective the signs are by reducing complexity. For starters, they use only high contrast colors. Shape overrides detail. It’s straightforward and not confusing. There is sweetness in simplicity.

View historical Olympic pictograms from the 1936 to the 2000 games and Olympic poster